Context
P448 invited me to develop a capsule collection centred around creativity, individuality, and street culture.
The collection was launched through Tessuti, placing the work within a retail environment where product, identity, and audience come together.
The aim was to create a visual language that could move across multiple formats—extending beyond apparel into a wider expression of character, culture, and design.
CREATIVE ROLE
Lead Artist & Designer
Development of visual concept and character system
Creation of artwork across apparel and skate decks
Contribution to overall collection identity
Execution
The project was built around a character-led visual language, drawing from skateboarding culture, street aesthetics, and playful abstraction.
A series of designs were developed across garments and objects, allowing the artwork to exist in multiple forms—from wearable pieces to physical skate decks.
Rather than treating each item as standalone, the collection was approached as a cohesive system—where characters, colour, and composition flow across formats to create a unified identity.
The work was designed to sit naturally within a retail environment, balancing bold visual impact with product functionality
Creative Approach
Blending Italian streetwear aesthetics with bold, playful illustrations, this collaboration brought a fresh twist to P448’s urban DNA. Every design carried nods to skateboarding culture, expressive colour palettes, and the layered textures of city life.
Outcome
Capsule collection launched with P448
Artwork applied across apparel and skateboards
Retail presence within Tessuti stores
Established a cohesive visual identity across product range
Impact
The project extends artwork into fashion and object design—allowing the visual language to exist beyond static formats and into everyday use.
By combining apparel, objects, and retail context, the work creates a connected system that reflects the energy of street culture while functioning within a commercial setting.
