To celebrate the grand opening of O2’s new flagship store in Liverpool, I was commissioned by TCC Communication to create a live mural that captured the excitement and energy of the event.
Creative Approach
Designed and painted the mural live on-site during the launch, engaging attendees and creating a memorable visual centerpiece.
The mural was divided into six unique sections, each carefully crafted to resonate with the O2 brand and Liverpool’s vibrant spirit.
As part of the activation, each of the six mural sections was gifted to new customers through a prize draw, turning the artwork into exclusive, collectible prizes and extending the event’s impact beyond the store.
The live mural became a focal point of the launch celebration, creating buzz around the new store and strengthening O2’s connection with the local community through art and experience.
