Context
In 2022, I developed a series of interactive sculpture concepts designed to merge physical art with digital technology.
The project was created in collaboration with Catch app technology, exploring how beacon-based systems could deliver real-time, personalised content to audiences within physical environments.
The aim was to rethink how artwork could function within brand activations—moving beyond static visuals into responsive, interactive experiences.
sculpture concepts
Your Role
Lead Artist & Concept Creator
Development of sculpture system and visual language
Integration of artwork with digital interaction
Creative direction for experiential activation model
Execution
Each sculpture was designed as a standalone visual centrepiece, drawing from the cosmic and futuristic themes developed through the Cosmos series.
The physical form was paired with embedded beacon technology, allowing nearby users to receive targeted multimedia content through the Catch app creating a layered experience that combines visual impact with digital storytelling.
The system was conceived as modular and scalable, capable of being deployed across different environments from retail spaces to festivals—adapting to a wide range of campaign needs.
Alongside the visual and technological integration, the project also explored sustainable production methods, using 3D-printed structures that reduce material usage and allow for recyclable outputs.
cATCH APP WIDJETS
The catch app has a number of widjets which can be tailored to an individual campgain
Outcome
Development of interactive sculpture concept system
Integration of physical artwork with digital engagement technology
Scalable model for brand activations and experiential campaigns
Exploration of sustainable production methods in design
Impact
The project expands the role of artwork from visual object to interactive platform—connecting audiences through both physical presence and digital interaction.
By combining sculpture, technology, and storytelling, it proposes a new direction for experiential design—where art becomes a gateway to personalised, real-time engagement.
3D PRINTED SCULPTURES
