Context
Northern Monk invited me to collaborate on their “Northern Ink” series—creating a special edition beer to coincide with my solo exhibition Making Sense of Nonsense at Oakland Gallery.
The aim was to extend the exhibition beyond the gallery space—translating the artwork into a format that could be experienced in everyday settings.
CREATIVE ROLE
Lead Artist
Creation of label artwork based on exhibition work
Translation of fine art into product format
Development of visual link between exhibition and release
Execution
The label design was developed directly from the visual language of the exhibition carrying across bold linework, colour, and abstract forms.
Applied to a 440ml can of Northern Monk’s hazy pale ale, the artwork becomes part of a physical object transforming the beer into an extension of the exhibition itself.
Rather than existing solely within a gallery, the work was distributed through venues, stockists, and the exhibition space allowing audiences to engage with it in a more informal, accessible way.
This approach connects fine art with product and place blurring the line between exhibition and everyday experience.
Outcome
Limited-edition Northern Monk beer released
Artwork directly linked to solo exhibition
Product distributed across gallery, venues, and stockists
Extended reach of exhibition beyond traditional setting
Impact
The project expands the role of exhibition artwork allowing it to exist beyond the gallery and into everyday environments.
By translating fine art into a consumable product, the work becomes more accessible reaching audiences who may not engage with traditional exhibition spaces.
