Adidas Originals commissioned an exclusive visual narrative to celebrate the iconic Superstar sneaker’s rich cultural legacy. This mural was specially designed for a top-secret concept store located within Adidas HQ, created exclusively for key buyers previewing the next season’s collection. The campaign traced the Superstar’s journey from its emergence on NBA courts in the late 1960s, through its pivotal role in the hip-hop revolution of the ’80s, to its enduring status as a streetwear icon today.
Window graphic mock up
My Role & Creative Approach
Conducted in-depth research into the history and cultural impact of the Adidas Superstar
Collaborated closely with Adidas staff to gather insights and ensure authentic storytelling
Designed the artwork digitally to create a detailed, layered visual timeline
Executed the mural live on-site at Adidas HQ, painting directly on the window using markers to create an immersive and dynamic installation
Rn doc inspired design
Creative Execution
The full-size mural served as the visual centerpiece of the highly confidential concept store, providing buyers with an engaging cultural experience that linked the sneaker’s heritage to upcoming collections. The artwork was also designed with adaptability in mind, to be used in future flagship stores, pop-ups, and digital storytelling channels.
The full-size mural served as the visual centerpiece of the highly confidential concept store, providing buyers with an engaging cultural experience that linked the sneaker’s heritage to upcoming collections. The artwork was also designed with adaptability in mind, to be used in future flagship stores, pop-ups, and digital storytelling channels.
Adidas superstar Window graphic @ adidas hq
Process video
Impact
This project elevated the Adidas Superstar beyond a sneaker to a cultural icon, reinforcing its legacy as a symbol of creativity, continuity, and cultural reinvention. The live-painted, site-specific mural underscored Adidas Originals’ dedication to authentic, innovative storytelling at the highest level.
This project elevated the Adidas Superstar beyond a sneaker to a cultural icon, reinforcing its legacy as a symbol of creativity, continuity, and cultural reinvention. The live-painted, site-specific mural underscored Adidas Originals’ dedication to authentic, innovative storytelling at the highest level.
