Context
Originally released in 1969, the Adidas Superstar has moved far beyond its roots in sport to become a defining symbol across music, street culture, and fashion.
Adidas commissioned a visual installation for their UK HQ showroom to capture this legacy—creating a piece that could communicate over five decades of cultural influence within a single, cohesive artwork.
Window graphic mock up
Creative approach
Lead Artist & Designer
Concept development centred on cultural storytelling
Hand-painted execution on-site at Adidas HQ
Translation of brand heritage into visual narrative
Adidas superstar Window graphic @ adidas hq
Rn doc inspired design
Execution
The installation was created as a large-scale hand-painted window graphic within the Adidas Originals showroom in Stockport.
The composition was built to tell the story of the Superstar—layering references from sport, music, and street culture into a continuous visual flow. Rather than presenting a fixed timeline, the artwork moves fluidly across eras, reflecting how the shoe has been reinterpreted and adopted by different communities over time.
Executed directly onto glass, the piece retains a raw, hand-rendered quality that contrasts with the precision of the retail environment—bringing an immediacy and human touch into the space.
The result sits between illustration and installation, functioning both as a visual centrepiece and as a narrative surface that anchors the showroom environment.
Visuals
- Full window installation (hero)
- Angled shots showing integration in showroom
- Close-ups of linework / cultural references
- Process shots (if you have them)
- interior/exterior interaction with the glass
Outcome
- Permanent visual installation within Adidas UK HQ showroom
- Celebrated 50+ years of Superstar cultural history
- Strengthened Adidas Originals’ connection to art and storytelling
- Positioned artwork as a narrative layer within a commercial space
Impact
The project reframed the Superstar not just as a product, but as a cultural artefact—embedding its history directly into the physical environment of the brand.
Process video
