To launch the all-electric Nissan Ariya, Nissan UK partnered with TBWA\London to create a groundbreaking campaign that merged art, technology, and urban culture. The "Electrified Art" project featured five digital artists from major UK cities—Birmingham, London, Leeds, Liverpool, and Manchester—each tasked with reimagining their city through the lens of electrification and the Ariya's futuristic design
My Role & Creative Approach
I was selected as one of the five artists to contribute to this innovative campaign. Drawing inspiration from Japanese design elements inherent in the Ariya, I infused my personal artistic style to depict a vision of Liverpool's future transformed by electrification. The process involved:
I was selected as one of the five artists to contribute to this innovative campaign. Drawing inspiration from Japanese design elements inherent in the Ariya, I infused my personal artistic style to depict a vision of Liverpool's future transformed by electrification. The process involved:
Concept Development: Crafting a narrative that intertwined Liverpool's iconic landmarks with futuristic, electrified elements.
Digital Illustration: Utilizing advanced digital tools to create a vibrant, dynamic artwork that resonated with the campaign's theme.
Collaboration: Working closely with Nissan and TBWA\London to ensure the artwork aligned with the campaign's objectives and brand messaging
Creative Execution
The final artwork was showcased across various platforms:
The final artwork was showcased across various platforms:
Out-of-Home Displays: Featured on large-format billboards in Liverpool, integrating the cityscape with the electrified vision.
Digital Experience: Incorporated into Nissan's metaverse platform, allowing users to explore the artwork in 3D via mobile, desktop, or VR.
Interactive Engagement: QR codes on the billboards directed viewers to an immersive experience where they could interact with the artwork and learn more about the Nissan Ariya.
Impact
The campaign successfully bridged the gap between traditional art and emerging technologies, offering audiences a unique, immersive experience. It not only highlighted the Nissan Ariya's innovative design but also showcased how art can play a pivotal role in communicating the future of mobility.
The campaign successfully bridged the gap between traditional art and emerging technologies, offering audiences a unique, immersive experience. It not only highlighted the Nissan Ariya's innovative design but also showcased how art can play a pivotal role in communicating the future of mobility.
