As part of the launch of the 100%-electric Nissan ARIYA I was asked to create artwork for this campaign aimed at new, young, adventurous audience
This involved Designing artwork for Nissan’s first journey metaverse campaign. QR codes on each billboard pulled people into the metaverse where the artwork and ARIYA were explorable in 3D on mobile, desktop, and VR. The campaign excelled with thousands of ARIYA test drives booked.

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