My debut 100 Collective Originals series launched in early 2023 with a clear mission: to make original art accessible, collectible, and sharable. By offering 100 unique artworks at an affordable price point, I wanted more people to own, enjoy, and invest in original art.
The entire collection sold out within the first week, sending original pieces to buyers across 70 cities in 20 countriesworldwide—and drawing massive attention to my work online.
Campaign Highlights
Sold out in just 7 days, with demand coming from 70+ cities globally
Website traffic increased by 1,035%
Gained 10,000 new Instagram followers in one month
Selected works
Creative Concept
The project wasn’t just about selling art—it was about building community. Each artwork was one-of-a-kind and priced with accessibility in mind, encouraging owners to cherish the piece or re-circulate it into the secondary market. The drop format also brought new eyes to my work, sparking global social media engagement and conversations.
Global Impact
Following the early success, I launched additional series, including collaborations like “The History of House”, which expanded the original concept into new genres and communities. To date, the 100 Collective initiative has sold over 400 artworks across 40+ countries, merging art, culture, and celebration.
