Commissioned by the Liverpool BID Company, I designed the Liverpool City Map as an engaging, illustrative wayfinder to welcome and guide visitors across the city centre BID region. Strategically installed in large-format panels at key locations, the map combines bold illustration with helpful wayfinding cues to encourage exploration and discovery.
Creative & Interactive Design
Designed to be both visually appealing and highly practical, the map highlights key neighbourhoods—such as the Strand, Cavern Quarter, and Commercial District—using a playful, colourful style.
It includes QR codes that link to curated local hotspots (cafés, shops, galleries), making it simple to go from map to real-world adventure.
The more you look, the more you spot—crowd-pleasing details and hidden gems build a sense of discovery and connection.
Engagement & Impact
This illustrated map has been rolled out around the city centre to support the BID’s goal of increasing footfall and boosting local business visibility. It offers both residents and visitors a fun, interactive guide to the city—helping them uncover walks, landmarks, and hidden treasures in Liverpool’s vibrant environment.
Location & Usage
Installed in key pedestrian zones across the Liverpool BID area, the map has become a handy and stylish tool for navigation—perfect for tourists, shoppers, conference-goers, and locals alike.
