I collaborated with Dr. Martens and Liverpool’s independent music platform Melodic Distraction to design a unique merchandise range for their Kickstarter campaign. The merch line featured custom graphics that captured the spirit of Liverpool’s underground music scene, aiming to support Melodic Distraction’s mission to establish a permanent creative hub in the city.
🎨 Mural Collaboration
Alongside the merch project, I also created a striking mural for Dr. Martens’ Liverpool ONE store, celebrating the city’s rich musical heritage and the resilience of independent artists.
Community Impact
This collaboration played a crucial role in supporting Liverpool’s creative community during a challenging time. By visually amplifying Melodic Distraction’s mission and providing tangible merchandise for fundraising, the project helped foster solidarity and renewed energy among local artists, musicians, and fans.
Merch Design
The collection included apparel and accessories infused with bold, energetic artwork reflecting the community’s passion for music and culture. The Kickstarter campaign used this exclusive merch to engage fans and raise essential funds, strengthening Melodic Distraction’s position as a vital voice in Liverpool’s creative landscape.
Legacy
The partnership set a precedent for authentic brand collaborations that prioritize community empowerment and cultural preservation. It highlighted the power of art and design to support grassroots initiatives, helping Melodic Distraction secure a stable home and inspiring similar creative projects within Liverpool and beyond.
