In early 2020, I partnered with Craft Minded, an independent craft beer bar nestled within Liverpool’s iconic Cains Brewery Village, to create a vibrant, illustrative brand identity. My goal was to capture the bar’s unique character—melding the industrial heritage of the former brewery with its forward-thinking, craft-led ethos.
Creative Approach
Logo & visual identity: I developed a bold, hand-illustrated logo inspired by vintage industrial iconography, paying homage to Cains’ brewing legacy while reflecting the modern, Scandi-industrial vibes of the Baltic Triangle.
Brand assets: The identity system extended across menus, signage, coasters, and digital assets, all unified by a cohesive aesthetic—clean lines, layered textures, and earthy tones.
Atmospheric consistency: My artwork helped reinforce the venue’s position as a relaxed, creative hub for craft beer lovers, perfectly aligning with Craft Minded’s dedication to showcasing local brewers and fostering community.
Community Impact
The rebrand helped transform Craft Minded into a standout destination within Cains Brewery Village’s creative ecosystem. It celebrated Liverpool’s brewing heritage and contemporary craft-beer boom—strengthening the bar’s identity as both a local institution and a travel-worthy gem.
