Context
PlayStation commissioned artwork for their headquarters as part of an initiative to enhance the internal environment and reflect the brand’s identity within physical space.
The project required a visual approach that could sit naturally within a contemporary workplace while aligning with PlayStation’s global presence and design language.
CREATIVE Role
Lead Artist
Concept development aligned to brand identity
Creation of large-scale artwork for HQ environment
Integration of artwork within architectural space
Execution
The artwork was developed to reflect the energy, creativity, and recognisable visual language associated with PlayStation.
Using a free-flowing composition, the piece translates elements of the brand into an expressive form—balancing structure with movement to create a sense of rhythm within the space.
Designed specifically for the environment, the artwork responds to the scale and layout of the HQ, ensuring it feels embedded within the architecture rather than applied to it.
The result sits between illustration and installation—functioning as both a visual centrepiece and a permanent part of the workspace.
Execution
Hand-painted on-site over 200+ hours by a team of four artists
Crafted using a mix of traditional techniques, including brushwork, aerosol, and fine-line detailing
Designed specifically to enhance the energy of the HQ interior while celebrating PlayStation’s roots and future
Outcome
Large-scale artwork installed within PlayStation HQ
Visual integration of brand identity into workspace
Permanent installation within a global brand environment
Enhanced visual experience of the office space
Impact
The project brings a human, expressive layer into a global corporate environment—using artwork to reflect the creative energy at the core of the PlayStation brand.
By embedding the work within the space, the piece becomes part of the everyday experience of the environment rather than a standalone feature.
