Inspiration Behind the Kit
As Everton FC prepared to enter a new chapter with the launch of their 2025–26 third kit and transition into a new stadium, the club sought to embed a strong visual identity that connected past, present, and future.
The brief extended beyond a traditional campaign—this was about creating something that could live across multiple touchpoints: from a live activation with players, to permanent installation within the stadium, and wider rollout across digital and physical platforms.
Photography - Unmarked Agency
Photography - Unmarked Agency
Photography - Unmarked Agency
Photography - Unmarked Agency
Creative Role
Lead Artist & Creative Partner
Concept development and visual direction
Live artwork creation during campaign shoot
Design of key visual assets for the third kit
Development of permanent artwork for stadium integration
Photography - Unmarked Agency
Photography - Unmarked Agency
Photography - Unmarked Agency
Photography - Unmarked Agency
Execution
At Finch Farm training ground, a large-scale artwork (2m x 4m) was created live on set, forming the centrepiece of the third kit campaign.
The process was intentionally open and collaborative first team players contributed drawings in my visual language, embedding personality and spontaneity directly into the piece.
The artwork combined historic and contemporary Everton references, layered through a free-flowing composition designed to reflect movement, energy and identity. Created using flow markers, the piece retained a raw, immediate quality that aligned with the live nature of the activation.
Following the shoot, the artwork transitioned from campaign asset to permanent installation within the new stadium, with elements digitised and extended across the concourse allowing the work to scale from a single moment into part of the club’s long-term visual environment.
Outcome
Central visual asset for Everton’s 2025–26 third kit launch
Permanent artwork installed within Everton’s new stadium
Integration across campaign, stadium, and digital environments
Established ongoing role as a founding creative partner with the club
The project marked the beginning of a long-term collaboration, positioning the work not just as campaign output, but as part of the club’s evolving cultural identity.
Impact
Rather than existing as a standalone artwork, the piece became embedded within the club’s ecosystem bridging players, fans, and space.
It set the foundation for continued collaboration across future seasons, including ongoing artwork series and stadium-wide visual contributions.
