Everton FC 3RD Kit Launch

For the launch of Everton FC’s 2025 third kit, I was invited to create a large-scale live artwork at Finch Farm, the club’s training ground. The 2m x 4m piece was built on set and designed to capture the spirit of the club its heritage, its people, and the creative energy driving the new stadium era.

Photography - Unmarked Agency

Inspiration Behind the Kit

As officially stated by Everton FC:

“Everton and Castore have today released a new third kit that reimagines the ripples of the River Mersey through a bold, colourful design. Completing a trio of 2025/26 strips that take inspiration from the area surrounding the Blues’ new waterfront home — Hill Dickinson Stadium — the striking pattern is influenced by the work of local graphic artist Neil Keating.”

The black shirt features an abstract blue and yellow pattern that flows through the body of the kit, echoing the energy of the river and the visual rhythm of my artwork.

“The design inspiration for the kit comes from the vibrant work of Keating, whose colourful, emotionally resonant and culturally grounded street art can be found around the city of Liverpool.” — Everton FC Official Press Release, August 2025

I also appear in the official kit launch film alongside Everton’s men’s and women’s first team players, marking a creative crossover between sport and art that celebrates the city’s culture and the club’s future.

Photography - Unmarked Agency

Working alongside the first team, I led a collaborative live session where players added their own drawings in my signature line style. The finished mural became the visual centrepiece of the campaign shoot, blending football culture, art, and community in one shared space.

This project marks the beginning of an ongoing partnership between Everton FC and Neil Keating Studio, creating artwork that reflects both the club’s history and its forward movement.

Role: Artist & Live Activation Lead
Medium: Paint markers on constructed board (2m x 4m)
Client: Everton Football Club
Location: Finch Farm & Everton Stadium